Blog > Why Is Pricing Strategy So Critical When Selling a Home?
Pricing is the most powerful marketing tool in real estate. A home priced correctly from day one attracts the most attention and often sells faster and closer to asking price. Overpricing can backfire, causing a listing to sit and eventually sell for less after price reductions. Underpricing, on the other hand, can generate multiple offers that drive the final price up. The right pricing strategy blends data with market intuition—knowing how buyers behave in that specific moment.
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