Blog > What’s the Difference Between a Listing Agent and a Selling Agent?
In real estate, the listing agent represents the seller and is responsible for marketing the property, setting the price, and negotiating on the seller’s behalf. The selling agent (often called the buyer’s agent) represents the buyer and helps them find and purchase the right property. Both agents play crucial but distinct roles in the same transaction — one advocates for the seller’s best price and terms, while the other ensures the buyer’s needs and protections are met. A smooth deal happens when both agents communicate effectively and keep the process transparent and fair for all parties.
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