Blog > What Should Sellers Know About Pricing Psychology?
Pricing psychology is a subtle but powerful tool. Round numbers like $500,000 can act as search barriers, while pricing slightly below—say $499,900—captures more attention online. Buyers often perceive “just under” prices as more approachable, even if the difference is minimal. Strategic pricing also helps listings appear in more filtered searches. When combined with strong visuals and presentation, pricing psychology can significantly boost traffic and engagement.
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