Blog > What Is the Difference Between a Buyer’s Agent and a Listing Agent?
A buyer’s agent represents the interests of the buyer—negotiating price, coordinating inspections, and ensuring the offer is competitive yet protected. A listing agent represents the seller—handling pricing strategy, marketing, and negotiations to achieve the best terms possible. Both roles require communication and trust, but their priorities differ. In some cases, dual agency can occur when one agent represents both sides, though that requires full transparency and consent.
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