Blog > How Do Real Estate Agents Determine List Price?
Agents use a comparative market analysis (CMA) that reviews recent sales, active listings, and pending transactions of similar properties. They also factor in upgrades, condition, and location nuances. The goal is to position the property competitively while maximizing value. Pricing is both data-driven and strategic—too high, and the home lingers; too low, and you risk leaving money on the table.
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