How Can Agents Use Virtual Reality (VR) in Real Estate?

Virtual reality allows buyers to tour homes remotely as if they were walking through them in person. Agents use VR to showcase listings to out-of-state or international clients, minimizing travel and expanding accessibility. Prospective buyers can explore multiple homes in minutes — comparing layouts, finishes, and flow without setting foot on-site.

In my experience, VR has become a game-changer for marketing and client experience. For sellers, it keeps their home open 24/7 to potential buyers worldwide. For agents, it saves time and creates deeper engagement. The best part is that it complements traditional showings, giving serious buyers confidence before they ever visit in person.